Tuesday, April 28, 2009

What is news?

Recently I did a promo for a story titled "Can Men and Women really be friends?"
This brought up the debate----is this really news? 
In my opinion-yes. 
I think anything is "news" that creates buzz and leaves the viewer learning new information in the process. Who cares if it's not a scary investigative piece? I think the face of news is changing, people...viewers can get "breaking news" or depressing news, on a number of national channels everywhere these days. Our challenge? To figure out what intrigues them...and bring them information about that topic. Teach them.  
Long story short---whether it's real "news" or not, we did one of our biggest numbers last night when that story ran. Why? I think it's because everyone can identify with the story. Most of us have been in that situation.  Now, we're getting an expert opinion on a topic that is potentially controversial/a buzz starter. THAT, is news. 
In my opinion.
Woot.

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